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Moira outdoorwear and underwear - review and personal experience
Clothes and technology? In this case, yes. Moira is special type of outdoor equipment. It's actually type of threat, and it's unique structure helps it to be, in my opinion, one of the best outdoor equipment you can buy for a reasonable price.
This is my favourite Moira T-shirt, Tropiko.
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Moira absorbs liquids and guides them away from your body to the next layers of your clothing. Yes, when wearing Moira, you better dress in layers. It is quite flexible way to dress yourself and you'll enjoy the benefits. The same Moira T-Shirt can be worn as the first layer in winter or as the only layer in summer. Thanks to anti-bacterial qualities it lasts fresh longer than cotton t-shirts. Moira socks, especially EKS socks, are probably the best multi-purpose socks I ever had.
Moira also produces great functional underwear. You won't regret the price you paid, since this light underwear will guarantee you better sport experience. You know what I mean... Ideal for long hikes, running, jogging or any active sport.

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Washing Moira is easier than I was afraid it might be. Now I know you just put everythinh Moira in the washing machine, put it on 30 or 40 degrees and spare on washing powder. Respect the label. No ironing, please, and tell it your spouses, too, before it's too late (one of my Moira t-shirts has huge iron sting on it, it sort of melted).
I can recommend Moira to almost anyone, it's just as good for daily wear as it is for outdoor activities. But outdoor enthusiasts, sporters and travelers will benefit the most.
Moira is a Czech brand (www.moira.cz), but available in many other European countries. In comparison to CoolMax and similar technologies, it stands very well in my opinion. Try for instance their socks or some light t-shirt. They also make t-shirts that look less "outdoorish" and more stylish:

Links to Moira sites